12 products
Teste-grila pregatirea examenului de licenta la programul de studii Marketing - Valentina Zaharia, Cristina Balaceanu

Teste-grila pregatirea examenului de licenta la programul de studii Marketing - Valentina Zaharia, Cristina Balaceanu

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Teste-grila pentru pregatirea examenului de licenta la programul de studii Marketing Cuprins: • Tematica pentru examenul de licenta Marketing • I. Microeconomie •II. Management •III. Statistica •IV. Bazele marketingului si marketing international •V. Marketingul serviciilor si gesiunea fortei de vanzare •VI. Logistica marfurilor •VII. Comportamentul consumatorului si tehnici promotionale •VIII. Cercetari de marketing • Raspunsuri corecte Colectiv de autori: Cristina Balaceanu, Dan Marin Boaja, Bogdanel Dragut, Adina Musetescu, Ivona Rapan, Robert Chira, Tatiana Cristina Dosescu, Pusa Tania Tapliga.
12 products

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4.29 (17 Reviews)

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